Thrive Ballet is a dance company located in Denver that prioritizes holistic teaching tailored to the individual, a positive learning environment, and affordability in its dance programming. In the Spring of 2019, I collaborated with the Director of the company, Jill Oliver, to rebrand their company and create a brand strategy that reflects these values. On top of displaying their values, other priorities taken into account for the rebrand were advertising the services they offer clearly and concisely, and creating a cohesive visual language throughout their brand touchpoints.

Deliverables:

• Primary and secondary logos

• Style guide complete with typography, color choices, and brand strategy for future design applications

• Website and social media mockups to inform future design decisions

For more in-depth details on the process or a full style guide, please contact me